Digital Marketing Freelancer For Small Businesses
As a local business, every marketing penny counts. Working with a freelance digital marketer gives you the expertise and hands-on attention you need, without the high costs of an agency. With tailored strategies, data-driven ad campaigns, and smart budget optimisation, I help businesses like yours attract more customers, increase visibility, and maximise return on investment.
Hi, I'm Amy McGibbon
Hi, I’m Amy McGibbon, a Google Certified PPC Specialist based in North Glasgow, dedicated to helping small businesses grow with affordable, high-impact marketing. Coming from a family of small business owners, I know how crucial it is to make every marketing penny count.
Since 2017, I’ve worked with global brands like Porsche, BMW, and Powerhouse Fitness (Europe’s largest home fitness brand), as well as The Tourism Marketing Agency, managing paid media for 50+ tour operators - from local independents to multimillion-pound companies.
Together with my in-house graphic designer, who brings over 10 years of experience working with brands such as Peter Vardy, Edinburgh Airport, and the SSPCA, I offer a complete marketing solution - from strategic ad management to eye-catching creative design.
Let’s grow your business together! 🚀
I provide bespoke needs-based services tailored to your business, nothing cookie-cutter over here.
With extensive expertise across a range of channels, I specialise in helping small businesses grow across platforms like Google and Meta Ads. I understand the unique challenges that small businesses face and provide tailored strategies that not only drive results but also ensure you can track the return on your ads. From optimising your campaigns to providing clear insights into your online presence, I’m here to help you understand how your digital marketing efforts are working and ensure they’re driving real growth.
PAID SEARCH
Paid search offers a unique opportunity for small businesses by reaching customers exactly when they’re searching for what you offer. This level of intent makes paid search one of the highest-converting marketing channels.
With a proven track record in managing successful paid search campaigns, I specialise in creating strategies, handling implementation, optimising performance, and providing detailed reporting.
PAID SOCIAL
Meta’s advanced targeting and pixel tracking make it essential for building brand awareness and guiding potential customers through the sales funnel to conversion.
I stay ahead of platform updates to expertly manage and optimise paid social campaigns, identify creative opportunities, and leverage Meta’s technical features to drive strong results and maximise return on ad spend.
AUDITS
Running ads but not seeing the results you expected? I’ll conduct a detailed audit of your accounts to identify missed opportunities, optimise performance, and maximise your return on investment. From fixing common mistakes to refining advanced strategies, PPC audit’s provides clear recommendations and action steps to help your campaigns perform at their best, so you get more from your budget.
EVENT TRACKING
I set businesses up for online success with complete website event tracking and seamless integration of Google Analytics, Google Ads, Google Tag Manager, Meta Ads, and Meta Pixel.
This comprehensive setup ensures that every marketing and tracking tool is working flawlessly, providing the data needed for smarter optimisations and strategic, results-driven decision-making.
We Create Impactful Ads with Scroll-Stopping Visuals
With our graphic designer, who has over 10 years of experience, we ensure your ads are scroll-stopping and have maximum impact. Whether it's carousel ads, single image ads, Instant Experience Ads, slideshow ads, video ads, or stories ads, we create high-quality, attention-grabbing visuals designed to stand out in a crowded feed. Every ad is meticulously crafted to captivate your audience and drive real results, optimised for each platform.
Free Audit
Discover areas we can help with at no cost or commitment. Once identified, we’ll create a custom plan tailored to your budget.
No Contracts
We operate on a one-off fee or month-to-month basis with all clients, depending on your needs.
Transparent Pricing
Perfect for small businesses! Get clear, upfront pricing with no hidden fees, so you always know what you're paying for. We offer affordable solutions tailored to your budget, ensuring you get the best value without overspending.
From neighbourhood cafés to local fitness trainers, boutique shops to home-based bakers, and real estate agents to solo service providers - I specialise in helping small local businesses grow through targeted paid advertising that gets real results.
Ready to Get More Leads and Sales with PPC?
Let’s take your small business to the next level with strategic digital marketing. Fill out the form to request a free audit, where a PPC expert will take a deep look at your historic data and we'll give you some actionable insights that you can implement in your account to help you grow.