Hi, I’m Amy McGibbon, a certified digital marketer and PPC specialist with over eight years of hands-on experience growing tourism businesses through strategic, data-driven advertising. I’ve partnered with more than 50 brands across the travel sector, from experience providers like ice skating, ziplining and adventure parks, to food, bike, walking and boat tour operators, all the way up to multi-million-pound multi-day companies running complex international itineraries.

Working so closely with this industry has given me a deep understanding of how travellers think, book, and behave — from last-minute in-destination decisions to long-lead dream trips. I know what motivates them at each stage of the buying journey, and I know what each type of operator needs to convert interest into real bookings.

I’ve also had the opportunity to run campaigns for major brands such as Porsche, BMW and Powerhouse Fitness, bringing big-brand expectations, high-performance creative standards, and a results-first mindset into every tourism account I manage.

My passion is PPC - not just running ads, but understanding the why behind the results. Tools like Google Analytics and Google Tag Manager are a huge part of my workflow, helping me dig into the data, uncover what’s really driving performance, and optimise every campaign with precision.

I specialise in full-funnel, multi-channel strategies across Google and Meta, blending awareness, inspiration, retargeting and conversion into one cohesive system that consistently drives bookings while keeping cost-efficiency front and centre.

If you’re ready to grow your tours and experiences with a specialist who truly understands the tourism industry, from the challenges to the opportunities, I’d love to help.

Let’s grow your business together! 🚀