Drive More Bookings with Expert PPC for Tours & Experiences
Stop wasting ad spend. Start attracting travellers who actually book.
Paid search in the tourism industry is more competitive than ever, and wasted spend adds up fast. Travellers search with clear intent, and understanding that intent is the difference between filling seats and draining budget.
Whether you’re already running Google Ads or just exploring it, I provide clear, prioritised guidance tailored to tour operators, activity providers, and experience-based businesses. No guesswork, just a smarter, more efficient approach that helps you capture high-value travellers and convert more searches into bookings.
Google Ads can be one of the most powerful drivers of bookings for tour operators, but only when it’s built and managed with precision. In a competitive industry where every click counts, even small improvements can lead to major increases in revenue.
I audit existing accounts and provide clear, prioritised recommendations, so you know exactly what to fix first to reduce wasted spend and attract high-intent travellers who are ready to book.
If you're new to Google Ads, I’ll help you understand whether it’s the right fit for your specific type of experience. I assess demand, analyse competition, conduct keyword research, and outline targeting and bidding approaches so you can launch with confidence — or even run campaigns yourself with a solid, industry-backed strategy.
And if you prefer hands-off management, I offer ongoing optimisation to keep your campaigns sharp. Traveller behaviour, demand, and competition shift constantly, so your ads need regular refinement to stay profitable. I ensure your campaigns remain efficient, competitive, and aligned with your booking goals year-round.
One subscription for all your paid search requirements.
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SEARCH ADS
Get in front of travellers actively searching for tours and experiences like yours.
I help tourism businesses target the right keywords, align with traveller intent, and use smart bidding to appear when people are ready to book. No wasted clicks, just high-quality traffic that converts. -
DISPLAY & VIDEO ADS
Build awareness and stay top of mind with future travellers.
Display and YouTube are powerful channels for showcasing your experiences in crowded markets. I develop visually engaging, strategically targeted campaigns that increase visibility, spark interest, and support your full-funnel performance. -
RETARGETING ADS
Re-engage travellers who showed interest but didn’t book.
Most visitors won’t convert on their first interaction. I create strategic retargeting setups that bring them back with tailored messaging, aligned creative, and clear calls to action - turning lost traffic into completed bookings and enquiries.
One subscription for all your paid search requirements.
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Bid Management
Monitoring and adjusting bid strategies is essential to ensure cost-effective results and optimal ad placement, as well as reacting to shifts in the competitive landscape.
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A/B Testing
As part of my process I conduct A/B tests of ad creatives, copy, and landing pages to identify the most effective elements.
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Keyword Analysis
I will identify the relevant keywords that your customers are searching for and analyse their competitiveness and search volumes to optimise your ad targeting.
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Landing Page Experience
Are your landing pages optimised? I’ll check content relevance, UX, and CRO to improve Quality Score and ad relevance, ensuring a seamless user experience.
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Ad Copy & Messaging
To maximise the impact of your campaigns I craft compelling ad copy and creative elements to maximise click-through rates and conversions. My trusted design partner also designs eye-catching display ads to suit every platform.
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Tracking & Attribution
Setting up tracking mechanisms to monitor campaigns is essential for accurate decision making. I help you analyse the data and generate regular reports to measure key performance indicators.
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Retargeting Strategy
Are you re-engaging users who didn’t convert? I’ll review your retargeting setup to ensure you’re capturing high-intent audiences, using custom events.
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Campaign Structure
A well-organised campaign structure is crucial for performance. I’ll design your account layout - including campaigns, ad groups, and targeting segments - to maximise clarity, control, and scalability.
My Google Ads and Paid Search Tech Stack
Some of the tools and technology used to help my client’s Google Ads campaigns outperform their competition.
Ready to Get More Leads and Sales with PPC?
If you’re ready to grow bookings, cut wasted spend, or understand what’s happening inside your ad accounts, reach out. I’ll take a deep dive into your performance and show you exactly where the biggest wins are for your business.