Promote Your Small Business with PPC Advertising
Stop wasting budget. Start attracting better leads.
Paid search is now a more exact science than ever before. We’re here to help you reduce wastage with a targeted approach to search campaigns that’s more agile and accountable than your existing paid search strategy. Whether you're already running ads or just thinking about it, I offer clear, prioritised advice to help you grow, without the guesswork.
Google Ads can be incredibly effective, but only when it's set up and managed properly. For small businesses with limited time and budget, even minor improvements can lead to major results.
I review existing accounts and provide actionable, easy-to-follow recommendations that are ranked by importance, so you know exactly what to fix first. My goal is to help you spend smarter, not more, and attract the right kind of traffic - leads and customers that actually convert.
If you're new to Google Ads, I’ll help you understand if it's the right fit for your business. I’ll look at competition levels, do keyword research, suggest targeting options, and break down bidding strategies so you can launch with confidence, or even run the campaigns yourself with a solid strategy.
And if you’d rather not manage it all yourself, I offer ongoing Google Ads management. These campaigns need regular check-ins and optimisation, because what works today might not tomorrow. I keep your ads efficient, competitive, and aligned with your business goals.
One subscription for all your paid search requirements.
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SEARCH ADS
Get in front of people actively looking for your service.
I help small businesses target the right keywords, write compelling ad copy, and use smart bidding strategies to appear when potential customers are searching. No wasted clicks, just high intent leads ready to convert. -
RETARGETING ADS
Bring back interested visitors who didn’t convert.
Most people don’t buy on the first visit. I set up smart retargeting campaigns to re-engage those users with tailored ads, turning missed opportunities into booked calls, sign-ups, or sales. -
DISPLAY & VIDEO ADS
Build awareness and stay top of mind.
Display and YouTube ads are great for showcasing your brand, especially if you're in a competitive space. I create visual, engaging campaigns to increase visibility, drive interest, and support your other ad efforts, without blowing your budget. -
LOCAL SERVICE ADS
Dominate your local area and attract nearby customers.
I optimise your campaigns to focus on your service area, so you’re only paying for clicks or leads from people who can actually use your service. Whether it’s Local Service Ads or location-based search targeting, I’ll help you stay visible right where it matters.
One subscription for all your paid search requirements.
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Bid Management
Monitoring and adjusting bid strategies is essential to ensure cost-effective results and optimal ad placement, as well as reacting to shifts in the competitive landscape.
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A/B Testing
As part of our process we will conduct A/B tests of ad creatives, copy, and landing pages to identify the most effective elements.
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Keyword Analysis
We will identify the relevant keywords that your customers are searching for and analyse their competitiveness and search volumes to optimise your ad targeting.
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Ad Copy & Messaging
To maximise the impact of your campaigns we will craft compelling ad copy and creative elements to maximise click-through rates and conversions. Our design team will design eye-catching display ads to suit every platform.
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Landing Page Experience
Are your landing pages optimised? We’ll check content relevance, UX, and CRO to improve Quality Score and ad relevance, ensuring a seamless user experience.
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Tracking & Attribution
Setting up tracking mechanisms to monitor campaigns is essential for accurate decision making. We will help you analyse the data and generate regular reports to measure key performance indicators.
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Retargeting Strategy
Are you re-engaging users who didn’t convert? We’ll review your retargeting setup to ensure you’re capturing high-intent audiences, using custom events.
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Campaign Structure
A well-organised campaign structure is crucial for performance. We’ll design your account layout - including campaigns, ad groups, and targeting segments - to maximise clarity, control, and scalability.
Our Google Ads and Paid Search Tech Stack
Some of the tools and technology we use to help our client’s Google Ads campaigns outperform their competition.
Ready to Get More Leads and Sales with PPC?
Let’s take your small business to the next level with strategic digital marketing. Fill out the form to request a free audit, where a PPC expert will take a deep look at your historic data and we'll give you some actionable insights that you can implement in your account to help you grow.