Promote Your Small Business with Social Media Marketing
Meta, encompassing Facebook Ads, Instagram Ads, and Messenger Ads, is one of the most powerful advertising platforms. Why? Because it knows everything about your audience, from what brands they love to which vacation destinations they're dreaming of. That’s not just power, that’s precision. And when you’re spending money on ads, precision matters more than ever.
For small businesses, standing out on social media is more challenging than ever. With organic reach declining and platforms regularly changing their algorithms, paid social advertising on platforms like Facebook and Instagram is essential for getting in front of the right audience. The key isn’t just running ads, it’s running strategic ads that drive awareness, engage with potential customers who are in-market, and bring them back through powerful retargeting.
I help small businesses make the most of their ad spend by crafting highly targeted campaigns that capture attention and convert. Whether it’s building brand awareness, retargeting website visitors, or nurturing leads through the funnel, I ensure your ads are optimised for results.
Plus, professional graphic design is included, ensuring your ads stand out with eye-catching visuals that align with your brand. With a deep understanding of Meta’s algorithm, audience targeting, and ad creatives that drive action, I’ll help you turn social media into a cost-effective growth channel, without the hefty agency fees.
Increase Brand Awareness
For small businesses, getting noticed is the first challenge. Brand Awareness campaigns on Facebook and Instagram help you reach potential customers who may not know you yet but are likely to be interested in your products or services. With precise audience targeting, compelling ad creatives, and engaging messaging, I ensure your business stays top of mind. The more people recognise your brand, the more likely they are to choose you when they’re ready to buy.
Convert Your Audience Into Paying Customers
Not every visitor converts on the first visit—that’s where retargeting comes in. By showing tailored ads to people who have interacted with your website, social media, or past ads, you can bring back warm leads and increase conversions. Whether it’s reminding them of a product they viewed, offering a limited-time discount, or reinforcing your brand message, retargeting keeps your business in front of high-intent customers, maximising your ad spend.
We Create Impactful Ads with Scroll-Stopping Visuals
With our in-house graphic designer, who has over 10 years of experience, we ensure your ads are scroll-stopping and have maximum impact. Whether it's carousel ads, single image ads, Instant Experience Ads, slideshow ads, video ads, or stories ads, we create high-quality, attention-grabbing visuals designed to stand out in a crowded feed. Every ad is meticulously crafted to captivate your audience and drive real results, optimised for each platform.
One subscription for all your paid social requirements.
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Strategy Creation
Monitoring and adjusting bid strategies is essential to ensure cost-effective results and optimal ad placement, as well as reacting to shifts in the competitive landscape.
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A/B Testing
As part of our process we will conduct A/B tests of ad creatives, copy, and landing pages to identify the most effective elements.
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Keyword Analysis
We will identify the relevant keywords that your customers are searching for and analyse their competitiveness and search volumes to optimise your ad targeting.
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Ad Copy & Messaging
To maximise the impact of your campaigns we will craft compelling ad copy and creative elements to maximise click-through rates and conversions. Our design team will design eye-catching display ads to suit every platform.
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Landing Page Experience
Are your landing pages optimised? We’ll check content relevance, UX, and CRO to improve Quality Score and ad relevance, ensuring a seamless user experience.
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Tracking & Attribution
Setting up tracking mechanisms to monitor campaigns is essential for accurate decision making. We will help you analyse the data and generate regular reports to measure key performance indicators.
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Retargeting Strategy
Are you re-engaging users who didn’t convert? We’ll review your retargeting setup to ensure you’re capturing high-intent audiences, using custom events.
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Campaign Structure
A well-organised campaign structure is crucial for performance. We’ll design your account layout — including campaigns, ad groups, and targeting segments — to maximise clarity, control, and scalability.
Right people. Right moment. Real results.
Free Audit
Discover areas we can help with at no cost or commitment. Once identified, we’ll create a custom plan tailored to your budget.
No Contracts
We operate on a one-off fee or month-to-month basis with all clients, depending on your needs.
Transparent Pricing
Perfect for small businesses! Get clear, upfront pricing with no hidden fees, so you always know what you're paying for. We offer affordable solutions tailored to your budget, ensuring you get the best value without overspending.
Ready to Get More Leads and Sales with PPC?
Let’s take your small business to the next level with strategic digital marketing. Fill out the form to request a free audit, where a PPC expert will take a deep look at your historic data and we'll give you some actionable insights that you can implement in your account to help you grow.