Connect with Travellers Through Strategic Social Media Marketing
Meta is one of the most powerful tools for reaching travellers at every stage of their journey. From inspiring discovery to nurturing interest and driving bookings, it allows you to connect with audiences based on their interests, behaviours, and the destinations they’re dreaming about. That precision doesn’t just build awareness - it generates high-quality leads and drives bookings, turning clicks into real revenue for your tours and experiences. And with retargeting, you can reconnect with visitors who didn’t book the first time, turning missed opportunities into confirmed bookings.
Standing out on social media is more challenging than ever. With organic reach declining and platforms constantly updating their algorithms, paid social advertising on Meta’s platforms is essential for reaching the right travellers. The key isn’t just running ads, it’s running strategic campaigns that build awareness, engage audiences who are in-market, and reconnect them through retargeting.
I help tourism businesses get the most from their ad spend by crafting highly targeted campaigns that capture attention and convert. Whether it’s inspiring discovery, retargeting visitors, or nurturing leads through the traveller journey, every ad is optimised for measurable results.
With support from my trusted graphic design partner, your campaigns stand out with visuals that showcase your experiences and align with your brand. Combined with deep expertise in Meta’s algorithms, audience targeting, and creative strategy, I turn social media into a cost-effective, full-funnel growth channel for tour operators.
Increase Brand Awareness
Getting noticed is the first step in driving bookings. Brand awareness campaigns on Meta’s platforms help you reach travellers who may not know your tours or experiences yet but are likely to be interested. With precise audience targeting, engaging ad creatives, and compelling messaging, I ensure your experiences stay top of mind. The more travellers recognise your brand, the more likely they are to book when they’re ready.
Generate High-Quality Enquiries and Build Your Database
Once travellers have discovered your tours or experiences, the next stage of the funnel is focused on collecting their details and start nurturing them toward booking. Through targeted campaigns, tailored messaging, and carefully designed lead forms, I help tourism businesses to build an email database, generate high-quality enquiries, and feed prospects into automated email campaigns that guide them through the funnel toward confirmed bookings.
Convert Your Audience Into Paying Customers
Most travellers don’t book on their first visit — retargeting helps bring them back. By showing tailored ads to people who have visited your website, engaged with your social media, or interacted with past campaigns, you can reconnect with warm leads and increase bookings. Whether it’s reminding them of a tour they viewed, highlighting availability, or reinforcing your USP’s, retargeting keeps your experiences top of mind and maximises the return on your ad spend.
We Create Impactful Ads with Scroll-Stopping Visuals
Working with my trusted design partner with over 10 years of experience, we create ads that capture the spirit of your tours and experiences and stop travellers mid-scroll. From carousel ads and single images to Instant Experience, slideshow, video, and story formats, every creative is designed to showcase your tours and experiences in the most engaging way, stand out in crowded feeds, and drive bookings. Each ad is meticulously optimised for its platform to turn interest into action.
One subscription for all your paid social requirements.
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Strategy Creation
Monitoring and adjusting bid strategies is essential to ensure cost-effective results and optimal ad placement, as well as reacting to shifts in the competitive landscape.
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A/B Testing
As part of our process we will conduct A/B tests of ad creatives, copy, and landing pages to identify the most effective elements.
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Keyword Analysis
We will identify the relevant keywords that your customers are searching for and analyse their competitiveness and search volumes to optimise your ad targeting.
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Ad Copy & Messaging
To maximise the impact of your campaigns we will craft compelling ad copy and creative elements to maximise click-through rates and conversions. Our design team will design eye-catching display ads to suit every platform.
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Landing Page Experience
Are your landing pages optimised? We’ll check content relevance, UX, and CRO to improve Quality Score and ad relevance, ensuring a seamless user experience.
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Tracking & Attribution
Setting up tracking mechanisms to monitor campaigns is essential for accurate decision making. We will help you analyse the data and generate regular reports to measure key performance indicators.
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Retargeting Strategy
Are you re-engaging users who didn’t convert? We’ll review your retargeting setup to ensure you’re capturing high-intent audiences, using custom events.
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Campaign Structure
A well-organised campaign structure is crucial for performance. We’ll design your account layout — including campaigns, ad groups, and targeting segments — to maximise clarity, control, and scalability.
Right people. Right moment. Real results.
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I understand the entire traveller journey, from dreaming and discovery to research, comparison, and booking. Every stage of the funnel requires a different approach, and I know how travellers interact with content and ads at each step, ensuring campaigns are aligned with intent and maximise conversions.
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Tourism businesses face very specific hurdles, from seasonality and fluctuating demand to competition with OTAs and global operators. I’ve seen how these challenges impact campaigns and know how to factor them into strategy, ensuring paid media is tailored to each operator’s needs, scale, and type of experience.
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I’ve led paid media strategy at The Tourism Marketing Agency, managing campaigns for 50+ operators. This experience has given me deep insight into what drives bookings, how travellers engage, and how to build strategies that scale, making me uniquely equipped to help tour operators grow through data-driven, full-funnel campaigns.
Ready to Get More Leads and Sales with PPC?
If you’re ready to grow bookings, cut wasted spend, or understand what’s happening inside your ad accounts, reach out. I’ll take a deep dive into your performance and show you exactly where the biggest wins are for your business.